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Keyword Research for Article Marketing

What Keywords to Target

•Start with the Google Keyword tool (previous interface)
–Provides useful variations andrelated ideas worth considering
–Collect keyword ideas related to your topic

•Use the Google Wonder Wheel for more related ideas
–Provides additional ideas not included in Google's main keyword tool

•Use Google search-based keyword tool to drill down
–Provides many long-tail keywords worth considering
–Apply categories and filtering to hone in on a specific topic

How to Find Popular Question Keywords

•Use Wordtracker’s FAQs (for quick Q & A ideas)
–Plug in higher search volume keywords from Google's keyword tool

•Enter question and seed keyword into Google’s keyword tool
–(e.g., ‘how to lose weight’, ‘how to play guitar', etc.)

•Use Google Suggest for more ideas
–(e.g., ‘how to play _____’, ‘where to buy _____’, etc.)

Where to Use Keywords in Your Articles

•Think about off-page article keyword placement, as well as on-page
•Prepare targeted keywords for
–Article summaries
–Additional keyword fields
–Custom categories
–Author resource box

Article Marketing with Trends

•Add targeted keywords into Google Insights

How to Check Backlinks to Your Website: 5 Free Backlink Checkers

How To Find Keywords For Your SEO Article: A 5-Step Primer

Keywords are one of the most important components of any successful Search Engine Optimization campaign. However, before you quickly skim your website and round up a few less-than-stellar keywords, you should invest time in performing some in-depth keyword research. Salma Jafri, online content development specialist and New Way To Work finalist, shares her 5-step guide on finding the right keywords to get your search rank jumping.

Oftentimes, buyers give you a brief description of the title of an article or its main topic and let you determine the appropriate keywords to use. Whether you're doing an SEO article project for a client or wish to rank your website or blog higher, you'll need to pick and find the right keyword combination to attain that all-elusive high-ranking keyword niche. This article will provide you with a primer on getting started with keyword research.

Step 1: Think Like Your Reader

When I was writing an article about buying ergonomic chairs, I started thinking about why anyone would want to buy this item. Here's what I came up with.

People who'd want to buy ergonomic chairs:

might be looking to buy chairs for their office, home office or staff

might have back pain, spine problems or suffer from some other kind of repetitive stress injury (RSI)

are probably concerned about their posture while sitting and about preventive pain furniture

This brainstorming helped me to think like my potential readers. So before you start keyword research, spend a few minutes thinking about what problem the article will solve for a reader – this will help you align the article's focus with the keywords used in search queries.

Step 2: Brainstorm Larger Keyword Categories To Develop A Niche

I found that I could group my brainstorming session above into three distinct categories: chronic back pain relief, office furniture and chair features (such as backless, arm rest, wheels, etc). Grouping keywords in this way can help narrow the categories that you'd wish to derive keywords from. So now I can use a tool like Google AdWords: Keyword Tool to search these specific categories for keywords.

Using the tool I came up with several possible keyword combinations (executive, reclining, orthopedic, lumbar, armless, computer, posture, swivel, etc) that I may not have thought about on my own. Even if I don't use all these phrases as my main keywords, I can still work them into my article as synonyms and alternate terms so that people searching for them will find my article.

Step 3: Analyze And Rank Traffic Potential And Earnings

If you're looking to find the maximum number of readers for your article, then you'll want to sort your keywords according to volume. If you run ads which relate to your article, then you'd want to choose keywords that have a high earnings potential (CPC). In most cases, it's best to have a middle-of-the-road strategy and choose keywords that have a good amount of volume and pay well. The actual numbers that work well for you will depend on your niche and SEO goals.

Step 4: Pick a Targeted List of 2-3 Keyword Phrases

From your list of researched keywords, narrow down your main keywords to two or three phrases. These will become your main keywords that you're trying to rank well for.

Step 5: Insert Keywords Into The Elements Of Your Article

The most important place where your primary keyword needs to go is the title. Next up is the sub-title or lead paragraph, where you can usually put your secondary keywords. Use your keywords in other prominent places of your article such as sub-headings, anchor text links, images, as well as the first and last paragraph of your article.

Using these five simple steps, you can choose keywords that not only rank well and pay well but also use those that are human reader-friendly and natural-sounding in your article. Your keyword research will hit the mark if your reader benefits from your article and your client (or your blog) benefits from targeted and relevant traffic.

About The Author:

Salma Jafri is an online entrepreneur and currently runs a content development firm called WordPL. Her inspirational video was also the runner-up in Elance's New Way To Work Contest. Check out her business blog for online business resources and tips and view her business profile on Elance.

Source: Elance Blog

Ways To Make Your Offer Irresistible

#1: The offer must be clear

#2: The offer must be a good value

#3: The offer should either involve a discount, a premium, or preferably both

#4: There should be a logical reason for the offer

#5: There should be a reason for immediate action - expiration dates, limited availability or a bonus for fast response. These all work well in creating a sense of urgency on the consumer's part.

#6: There should be a strong, clear, direct call to action. Tell the person exactly what you want him to do. Do you want him to pick up the phone and call? Go to a website? Come in to a business? When? What will happen when he does?

Here's a good call to action, for example. Cut this coupon out of your newspaper. Bring it in to any of our locations any day of this week from 8:00 am to 8:00 pm. Take it to the cashier at the counter; she'll give you your free travel alarm clock a gift for just coming in while the supply lasts. Then feel free to browse through our unique travel store. Take advantage of the huge mark downs and sale prices and get a second travel clock free with any $50.00 purchase to give to a friend.

#7: Consider mentioning or even emphasizing your guarantee. Guarantees are not tired, not worn out - they still work. They're still important to people. If you offer any kind of guarantee I think it ought to be an integral part of all your advertising.

These seven points are the keys to creating successful offers for just about any type of product or service. In the next Success Marketing Strategy that will arrive to you in just a couple of days I will give you some 'idea starters' as a quick list of possible offers for all sorts of businesses.

Source: Dan Kenedy - Successful Marketing Strategies


Picking a Market - Glenn Livingston Style

"You succeed when you pick your market, ...

the rest of it is mostly academic".


Well, I don't entirely agree that what comes afterwards is "mostly academic" ... but I wholeheartedly believe that market choice is absolutely critical to your success.


There are only essentially 3 things I look for in a market:


(1) Volume/Demand:  Are there enough people looking for

    products and services to fill their need?


(2) Profitability: How likely is it that people are

    doing well ... and how well are they doing?


(3) Competitiveness:  In my experience, it's MUCH easier

    to add value to a hyper-competitive market than to

    be the first to establish value in a niche.  (You

    can almost always add value by just researching the

    hell out of your market, thus adding intelligence ...

    see previous message)


Most of you probably already know how to look at average bid prices for pay per click to get an idea of how much is being made. (For those of you who don't, take a look at the "view bids tool" in Yahoo Search Marketing.) In a free market, people increase their bids to the point that they're breaking even to acquire a



So they're making at least as much as they're bidding.  Make sense?


And to assess VOLUME/DEMAND you can use Wordtracker.com or the inventory tool at inventory.overture.com


Where people fall down is in not realizing that bid pricing is only ONE measure of competitiveness, ...

a better measure of a competitive market is one with BOTH a reasonably high price AND a fairly low "bid spread" for the first 8 to 10 bids.  (Calculate spread using the 'standard deviation' function you'll find in any spreadsheet ... don't worry about understanding this function, just use it!)


A small standard deviation means that there's very little difference among the top bids being placed. 

And this means that people REALLY want to be in the first few clicks and they're willing to pay for it...

because those clicks are valuable!  And they're valuable because they're turning into profit!






You'll find that all of these measures have more meaning to you on a relative basis (when you compare your results from market to market), than on an absolute basis ... but it's an exercise definitely worth doing.


But the basic lesson is this ... if other people are making money, then there's a good chance that you can to! 

And if no one else is sucking in the cash, then you might want to rethink jumping into a swimming pool with no water in it! 


I'm not saying that it's impossible to make lots of money in a market where others aren't doing so well, but it's just not as likely.  If you have a product that's very different, or if your offer is out of this world, then you might be ok.  But keep in mind that the risk is greater.


Your best bet is a market where others are doing well...with a product that's similar to the one they're offering. 


Competition is a very good thing IF YOU'RE WILLING TO DO YOUR RESEARCH FIRST.  With my system, you'll end up with more information than anyone else.  And that information should allow you to capture prospective buyers before your competition knows what happened!


Plus, you will know EXACTLY what to say to them.

You'll already know their language.  And knowing the words they want to hear will give you an edge over your competitors!


Last ... the LONGER people have been bidding in a market, the better the chance they're making money.  It's better if you see more than one person bidding for a long period, too.  (If it's just one person bidding at the high end, they may just have "deep pockets", or be experiencing a stupidity spasm)


If you see only a few people bidding at the top, and then a big gap... probably only only a few people are doing well, followed by the rest of the bunch. 


(* Important note: discount BIG BRANDS and Fortune 1000 companies from these evaluations.  They'll often spend stupid money without tracking results!)


Finally, it's also good to see lots of people bidding in a market.  To a newcomer this might seem like a bad thing, but if there are lots of other people bidding, then you know there's money to be made. 


Of course, there are many other factors involved, so if you're not very confident in your research or marketing skills, you might want to start in a less competitive market (like I did) ... but in general ...


Don't be afraid of the competition...you'll know a LOT more than they do!


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