Keyword Research for Article Marketing
What Keywords to Target
•Start with the Google Keyword tool (previous interface)
–https://adwords.google.com/select/KeywordToolExternal
–Provides useful variations andrelated ideas worth considering
–Collect keyword ideas related to your topic
•Use the Google Wonder Wheel for more related ideas
–Provides additional ideas not included in Google's main keyword
tool
•Use Google search-based keyword tool to drill down
–http://www.google.com/sktool
–Provides many long-tail keywords worth considering
–Apply categories and filtering to hone in on a specific topic
How to Find Popular Question Keywords
•Use Wordtracker’s FAQs (for quick Q & A ideas)
–http://labs.wordtracker.com/keyword-questions
–Plug in higher search volume keywords from Google's keyword
tool
•Enter question and seed keyword into Google’s keyword tool
–(e.g., ‘how to lose weight’, ‘how to play guitar', etc.)
•Use Google Suggest for more ideas
–(e.g., ‘how to play _____’, ‘where to buy _____’, etc.)
Where to Use Keywords in Your Articles
•Think about off-page article keyword placement, as well as
on-page
•Prepare targeted keywords for
–Article summaries
–Additional keyword fields
–Custom categories
–Tags
–Author resource box
Article Marketing with Trends
•Add targeted keywords into Google Insights
–http://www.google.com/insights/search
How to Check Backlinks to Your Website: 5 Free
Backlink Checkers
How To Find Keywords For Your SEO Article: A 5-Step Primer
Keywords are one of the most important components of any
successful Search Engine Optimization campaign. However, before
you quickly skim your website and round up a few
less-than-stellar keywords, you should invest time in performing
some in-depth keyword research. Salma Jafri, online content
development specialist and New Way To Work finalist, shares her
5-step guide on finding the right keywords to get your search
rank jumping.
Oftentimes, buyers give you a brief description of the title of
an article or its main topic and let you determine the
appropriate keywords to use. Whether you're doing an SEO article
project for a client or wish to rank your website or blog
higher, you'll need to pick and find the right keyword
combination to attain that all-elusive high-ranking keyword
niche. This article will provide you with a primer on getting
started with keyword research.
Step 1: Think Like Your Reader
When I was writing an article about buying ergonomic chairs,
I started thinking about why anyone would want to buy this item.
Here's what I came up with.
People who'd want to buy ergonomic chairs:
might be looking to buy chairs for their office, home office or
staff
might have back pain, spine problems or suffer from some other
kind of repetitive stress injury (RSI)
are probably concerned about their posture while sitting and
about preventive pain furniture
This brainstorming helped me to think like my potential readers.
So before you start keyword research, spend a few minutes
thinking about what problem the article will solve for a reader
– this will help you align the article's focus with the keywords
used in search queries.
Step 2: Brainstorm Larger Keyword Categories To Develop A
Niche
I found that I could group my brainstorming session above
into three distinct categories: chronic back pain relief, office
furniture and chair features (such as backless, arm rest,
wheels, etc). Grouping keywords in this way can help narrow the
categories that you'd wish to derive keywords from. So now I can
use a tool like Google AdWords: Keyword Tool to search these
specific categories for keywords.
Using the tool I came up with several possible keyword
combinations (executive, reclining, orthopedic, lumbar, armless,
computer, posture, swivel, etc) that I may not have thought
about on my own. Even if I don't use all these phrases as my
main keywords, I can still work them into my article as synonyms
and alternate terms so that people searching for them will find
my article.
Step 3: Analyze And Rank Traffic Potential And Earnings
If you're looking to find the maximum number of readers for
your article, then you'll want to sort your keywords according
to volume. If you run ads which relate to your article, then
you'd want to choose keywords that have a high earnings
potential (CPC). In most cases, it's best to have a
middle-of-the-road strategy and choose keywords that have a good
amount of volume and pay well. The actual numbers that work well
for you will depend on your niche and SEO goals.
Step 4: Pick a Targeted List of 2-3 Keyword Phrases
From your list of researched keywords, narrow down your main
keywords to two or three phrases. These will become your main
keywords that you're trying to rank well for.
Step 5: Insert Keywords Into The Elements Of Your Article
The most important place where your primary keyword needs to
go is the title. Next up is the sub-title or lead paragraph,
where you can usually put your secondary keywords. Use your
keywords in other prominent places of your article such as
sub-headings, anchor text links, images, as well as the first
and last paragraph of your article.
Using these five simple steps, you can choose keywords that not
only rank well and pay well but also use those that are human
reader-friendly and natural-sounding in your article. Your
keyword research will hit the mark if your reader benefits from
your article and your client (or your blog) benefits from
targeted and relevant traffic.
About The Author:
Salma Jafri is an online entrepreneur and currently runs a
content development firm called WordPL. Her inspirational video
was also the runner-up in Elance's New Way To Work Contest.
Check out her business blog for online business resources and
tips and view her business profile on Elance.
Source:
Elance Blog
Ways To Make Your Offer Irresistible
#1: The offer must be clear
#2: The offer must be a good value
#3: The offer should either involve a discount, a premium, or
preferably both
#4: There should be a logical reason for the offer
#5: There should be a reason for immediate action - expiration
dates, limited availability or a bonus for fast response. These
all work well in creating a sense of urgency on the consumer's
part.
#6: There should be a strong, clear, direct call to action. Tell
the person exactly what you want him to do. Do you want him to
pick up the phone and call? Go to a website? Come in to a
business? When? What will happen when he does?
Here's a good call to action, for example. Cut this coupon out
of your newspaper. Bring it in to any of our locations any day
of this week from 8:00 am to 8:00 pm. Take it to the cashier at
the counter; she'll give you your free travel alarm clock a gift
for just coming in while the supply lasts. Then feel free to
browse through our unique travel store. Take advantage of the
huge mark downs and sale prices and get a second travel clock
free with any $50.00 purchase to give to a friend.
#7: Consider mentioning or even emphasizing your guarantee.
Guarantees are not tired, not worn out - they still work.
They're still important to people. If you offer any kind of
guarantee I think it ought to be an integral part of all your
advertising.
These seven points are the keys to creating successful offers
for just about any type of product or service. In the next
Success Marketing Strategy that will arrive to you in just a
couple of days I will give you some 'idea starters' as a quick
list of possible offers for all sorts of businesses.
Source: Dan Kenedy -
Successful Marketing Strategies
Picking a Market - Glenn Livingston Style
"You succeed when you pick your
market, ...
the rest of it is mostly academic".
Well, I don't entirely agree that what comes
afterwards is "mostly academic" ... but I wholeheartedly believe
that market choice is absolutely critical to your success.
There are only essentially 3 things I look for
in a market:
(1) Volume/Demand:
Are there enough people looking for
products and services to fill their need?
(2) Profitability: How likely is it that
people are
doing well ... and how well are they doing?
(3) Competitiveness:
In my experience, it's MUCH easier
to
add value to a hyper-competitive market than to
be the first to establish value in a niche.
(You
can almost always add value by just researching the
hell out of your market, thus adding intelligence ...
see previous message)
Most of you probably already know how to look
at average bid prices for pay per click to get an idea of how
much is being made. (For those of you who don't, take a look at
the "view bids tool" in Yahoo Search Marketing.) In a free
market, people increase their bids to the point that they're
breaking even to acquire a
customer.
So they're making at least as much as they're
bidding. Make sense?
And to assess VOLUME/DEMAND you can use
Wordtracker.com or the inventory tool at inventory.overture.com
Where people fall down is in not realizing
that bid pricing is only ONE measure of competitiveness, ...
a better measure of a competitive market is
one with BOTH a reasonably high price AND a fairly low "bid
spread" for the first 8 to 10 bids.
(Calculate spread using the 'standard deviation' function
you'll find in any spreadsheet ... don't worry about
understanding this function, just use it!)
A small standard deviation means that there's
very little difference among the top bids being placed.
And this means that people REALLY want to be
in the first few clicks and they're willing to pay for it...
because those clicks are valuable!
And they're valuable because they're turning into profit!
======================================
http://www.PerrySentMe.com
======================================
You'll find that all of these measures have
more meaning to you on a relative basis (when you compare your
results from market to market), than on an absolute basis ...
but it's an exercise definitely worth doing.
But the basic lesson is this ... if other
people are making money, then there's a good chance that you can
to!
And if no one else is sucking in the cash,
then you might want to rethink jumping into a swimming pool with
no water in it!
I'm not saying that it's impossible to make
lots of money in a market where others aren't doing so well, but
it's just not as likely.
If you have a product that's very different, or if your
offer is out of this world, then you might be ok.
But keep in mind that the risk is greater.
Your best bet is a market where others are
doing well...with a product that's similar to the one they're
offering.
Competition is a very good thing IF YOU'RE
WILLING TO DO YOUR RESEARCH FIRST.
With my system, you'll end up with more information than
anyone else. And
that information should allow you to capture prospective buyers
before your competition knows what happened!
Plus, you will know EXACTLY what to say to
them.
You'll already know their language.
And knowing the words they want to hear will give you an
edge over your competitors!
Last ... the LONGER people have been bidding
in a market, the better the chance they're making money.
It's better if you see more than one person bidding for a
long period, too.
(If it's just one person bidding at the high end, they may just
have "deep pockets", or be experiencing a stupidity spasm)
If you see only a few people bidding at the
top, and then a big gap... probably only only a few people are
doing well, followed by the rest of the bunch.
(* Important note: discount BIG BRANDS and
Fortune 1000 companies from these evaluations.
They'll often spend stupid money without tracking
results!)
Finally, it's also good to see lots of people
bidding in a market.
To a newcomer this might seem like a bad thing, but if there are
lots of other people bidding, then you know there's money to be
made.
Of course, there are many other factors
involved, so if you're not very confident in your research or
marketing skills, you might want to start in a less competitive
market (like I did) ... but in general ...
Don't be afraid of the competition...you'll
know a LOT more than they do!
|
